Roofing Sales Pitch Tips That Work
Want to close more sales? Of course, you do! But you can’t do that if you’re dogged by poor pitching techniques. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio
As they say: Sell the sizzle, not the steak. Sure, the homeowner needs a new roof (or gutters or siding), but what he or she really wants is a roofing contractor who will provide quality product and workmanship while protecting the property.
Listen to the homeowner
This is one of the single most important roofing sales pitch strategies. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbor’s home, use it as an opening to explain what to look for in a professional roofing contractor—then you can differentiate yourself by outlining how your company fits that professional mold.
Be prepared to talk financing.
Roofing replacement price tags can knock a roof-sized hole in a homeowner’s budget! Alleviate sticker shock (and sharpen your roofing sales presentation) by offering several payment options—even better if you can offer your own financing. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image.
Always take pictures during an inspection.
As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. Use the photos during your pitch to guide the homeowner into the repair or replacement decision that’s right for them
Roof Repair vs Roof Replacement
Your roof is one of those things you forget it exists until it starts causing you problems. It’s like your house’s walls. You never give it much thought until it becomes a problem and is impossible to ignore any longer. The same goes for your roof.
As with any complex system, your roof needs regular maintenance in order to keep functioning for the duration of its lifetime. As it were, waiting until your roof is practically falling apart can cause a host of unnecessary problems, which —in turn— will cost you more time and money in the long-run.
One of the glaring signs that it’s about time for some much-needed repairs is damaged shingles.
Cleaning your gutters is a critical step in ensuring your roof system is functioning correctly. A clogged gutter can cause water to back up into the fascia and eave of the roof line. This can cause substantial damage to the soffit and even to interior walls
Once the roof begins to leak you’re definitely in need of professional assistance. There are numerous signs of roof leaks, the most common of which are stains on the ceiling, matted insulation in the attic, and stained roof sheathing. If you see any of these signs, call us immediately for a free inspection.
How To Make Your Roof Last For Decades
The knowledge that you get to come home to a roof over your head is one of the most rewarding parts of being a homeowner. The knowledge that you’ll eventually have to replace that roof, however, is often one of the most daunting.
Getting a roof to last is easy. All it takes is proper care. By following the right maintenance routine, anyone can keep a roof in great shape. Even if your unsure when it comes to roof care, don’t worry, we’ll walk you through it
We’ve compiled a guide that will help you get your roof in to great shape. Read the post below and work the tips into your home care routine. With just a little extra effort you can make sure that your roof will last for many years to come.
Keep An Active Maintenance Routine
Like any sizable investment, the best way to keep your roof in tip-top shape is by developing an active maintenance routine – and actually following it. While, home maintenance may be the last thing you want to think about on a lazy Saturday, a little TLC will go a long way towards making your roof last for the long haul.
The good news is, it doesn’t have to happen every day. Roof care should take place at least twice a year. Make an effort to take a look at your roof once at the beginning of fall and again at the beginning of spring. Think of it this way: the main goal of roof maintenance is to prevent damage by ensuring that moisture can easily travel away from the roof. By doing work in the fall and spring, you’ll know that your roof is prepared for winter storms and heavy summer rains.
Things Your Flat Roof Repair Company Looks For When Finding the Best Roofing Solution
It’s important to keep your business with a roof over its head. Especially in the winter months, a leaking roof can spell disaster for any business. Incoming water can damage office equipment such as computers, as well as lead to rot in the walls. If left alone, a leaking roof can even end up causing structural problems for your building as water gets into the foundation.
In order to prevent the many problems a leaking roof can cause; you should rely on a flat roof repair company to keep your roof in good condition. With regular inspections from a professional flat roof repair company, your business should have no issues keeping your roof where it belong
What steps can you take when you notice a leak? We don’t recommend trying to fix a leak yourself. Flat roof repair is a difficult and technical business that requires experienced professionals to get right. If you spot a leak, you should call your flat roof repair company to come and take stock of your situation. Here are a few things a roof repair company will be on the lookout for.
What Are Your Materials?
Different roofs are made out of different materials. Each roofing material has its own pros and cons, and some are much more difficult to fix than others. When your flat roof repair company inspects your roof, they will be able to determine what the best solution is for you.
Depending on your roofing material, it may be easier or more difficult to fix the roof. If you have an asphalt flat roof, the best way to plug a leak is a patch of roofing felt. On the other hand, for a fiberglass or concrete roof, most leaks come from cracks, so a simple sealant will usually solve the problem
Picking a roofing contractor can be a stressful ordeal.
You might be dealing with a leaking or damaged roof, and then on top of that, you have to sort through all of the available roofing contractors in your area to find one who will get the job done right while still being affordable. Understandably, you might not be sure about what makes a roofing contractor good or reliable, especially if you’re a new homeowner or have never needed one before.
ARE YOU A LICENSED ROOFING CONTRACTOR?
Most states require roofing contractors to be licensed in that state in order to work; but codes and requirements will differ between states, which means it will help you to understand the code requirements for your area. This way you know you’re working with a roofer who will comply with your state’s codes. Knowing whether they are licensed, and whether that license is up to date, will give you legal recourse in the event that something goes wrong with the work, too
DO YOU HAVE WORKMAN’S COMP INSURANCE?
Although it’s now required by law that roofing companies offer workman’s compensation insurance to their employees, regardless of their number, it’s wise to ask anyhow. Some contractors might choose to do without and take their chances, but if the injury happens on your property, there’s a risk that you could be held liable for the medical expenses—which no homeowner wants. Protect yourself by making sure that the roofing specialist you’re hiring offers workman’s compensation insurance.
DO YOU CARRY GENERAL LIABILITY INSURANCE?
Workman’s compensation insurance covers the roofing employees while they’re on your property, but you still have to worry about damage to your actual property as a result of work. Ask to see an insurance certificate to verify that the roofer has general liability insurance, so that in the event your roof, house, or property is damaged, you won’t be responsible for covering the damage that someone else caused.
DO YOU USE ROOFING SUBCONTRACTORS?
Some contractors will hire subcontractors to handle roofing work. Ask if they use subcontractors and then get verification that they have workman’s compensation and general liability insurance. You may also want to pick up lien waivers as these documents can protect you in the event that the contractor doesn’t pay the subcontractors.